About the author

Evan LaPointe has been researching team and human performance for the last decade, helping leaders and teams of all sizes understand how to outthink and outperform everyone around them.

Evan focuses on the “science of winning.” The literal neuroscience of how the best teams experience clearer thinking, better relationships, and more potent leadership. This is the true root (the CORE) of where human performance comes from. CORE Concepts is an effort to offer a much deeper and more intelligent look at the things people talk about all the time like speed, decisions, strategy, engagement, ownership, PMF, culture, and more. CORE Concepts goes deeper than tips and theories, down to how these topics actually work in our brains.

Evan believes these topics deserve a lot more attention, accuracy, and rigor than they often get.

Evan got into this research after selling his last company to Adobe. He has worked hands-on with over 600 brands globally on product, analytics, go to market, and culture, giving him a unique breadth of exposure to teams of all shapes and sizes. He is an experienced and successful operator, winning the Inc. 5,000 fastest growing companies in the US and best places to work awards 4 consecutive years.

Evan has been a consultant and coach for the last 10 years. Clients include leaders and top performers at Anthropic, Stripe, Google, JP Morgan, Marriott, and a wide range of startups, YC-backed companies, and more.